You, just better.

You deserve makeup that feels as good as it looks.

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HydraGlow is here.

Deep hydration. Natural glow.

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Prep & Glow

Our signature HydraGlow along with elevated get-ready must-haves

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Minimal Effort. Maximum Glow.

Meet HydraGlow

More than moisture—our debut product, HydraGlow, gives your lips the hydration, shine, and confidence they deserve.

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CLEAN – MINIMAL – NOURISHING

Skin-loving, luxurious formulas that enhance your natural glow. Nourishing, hydrating, and intentionally designed to be impossible to mess up.

Coming Soon

contour stick

Sculpt & Bronze

Skincare-infused formula for seamless definition.

Lip Pencil

MatteDefine

Long-lasting precision infused with Jojoba Oil

complexion

SF Duet Brush

Luxuriously crafted for effortless application.

After 22 years as a makeup artist working with real women, I created the makeup I always wished existed; elevated, effortless, and skin-first.

Our Promise

Skincare-Infused

Luxury skincare, designed to simplify your routine without compromise.

Clean

Only consciously chosen, skin-safe ingredients that love your skin as much as you do.

Luxurious

Silky, weightless, and effortlessly blendable. Textures that melt into your skin to create a flawless finish.

Cruelty-free

Always kind. Never tested on animals. Ethically made beauty that aligns with your values.
@saryfarkashbeauty